only 85 books were sold at the show? That's telling me the panda collector base is really small in China.
For one, book sales, in general, were slow at BICE, according to my publisher. Second, the same book was sold last year at BICE (by China Financial Publishing, not the Shenyang Mint), so it is not a new item. Third, I am an oddity as a foreign numismatic author in China. People come by, look at the book and try to absorb that. This is a cultural product and there are many factors in sales that are hard to imagine if you aren't part of the flow there. I am very fortunate to have friends and colleagues who support my effort, but this is not a mainstream book in any and every way.
Contrary to your conclusion, there was a beautiful pin and necklace with a gold panda coin embedded in it: those both sold out. Even so, there is still a lot of room for growth in both collectors and prices of panda coins. That is one of the reasons people collect them.
Best wishes,
Peter Anthony
NGC Consultant
China Pricepedia — Chinese Coin Prices and More
The Gold & Silver Panda Coin Buyer’s Guide 3
www.pandacollector.com